IKEA explored peoples habits connected to the livingroom. Some bad habits, some good. With the results from the survey
“Allt du inte velat veta om vardagsrummet” Futurniture created ikea.se/jagharaldrig. Inspired by the game “Never, ever have I ever...” this campaign was fun and surpricing. And my contribution in this project was only connected to the press material and the photographies.
Yet so, we wanted the pictures to be fun and surpricing just like the campaign. Colorful and way too much.
I still have a hard time eating coconut flakes since this shoot...
creative, director, photographer, retouch
